Stream of consciousness mirrors the organic, non-linear patterns of human thought. Devoid of grammatical constraints, punctuations, or...

I was standing in a queue at a doughnut shop in London’s Soho. Fourteen varieties of deep-fried goodness were on offer. Each customer...

Images of Parisian architecture graced the cover of an ACM tech journal. The title next to the images read "What Makes Paris Look Like...

Welcome to Principle 66 of 100 from my upcoming book Universal Principles of Storytelling for Designers.

My first encounter with an ATM was in Los Angeles, during graduate school. I was on my way to meet a group of students with whom I’d be...

The concept of “happily ever after” is merely a moment in time when our past experiences shape what lies ahead. Principle 33 of 100 -...

While there are thousands of principles, theories, and best practices associated to storytelling and design, here are the one hundred...

“Universal Principles of Storytelling for Designers” consists of one hundred principles that underpin storytelling’s emotional and...

Integrating aspirations into design narratives instills hope, making seemingly daunting goals attainable. Successful aspirational narratives

Imagine a pendulum, a weighted bob suspended on a string, gracefully swinging back and forth. Over time, it slows, yielding to the forces...

The American Conductor Benjamin Zander introduced me to the expression “gradual reduction of impulses”. Maestro Zander spoke about...

Stories do not live exclusively in the domain of fiction, the spoken word, or a physical gesture. Stories are composed of how we dress,...

The competitive edge lies in moving from the probable to the possible. The Probable: Grounded in data, logic, and evidence. Reflects what...